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Tourism Corporation of Gujarat Limited is celebrating 31st World Tourism Day, on 27th September, 2011 with various activities with the association of FICCI  at Ahmadabad its various Tourist Information Bureaus(TIBs) situated within the state.

Our Tourist Information Bureau People will address the gatherings of guests/Visitors/tourists, etc  at their TIBs on this occasion.  Tree plantation/saplings at the prime location of city/town/village, etc. at their area, cleanliness in TIBs and surrounding areas, put up posters, banners on World Tourism Day at prime locations, & display of promotional material. All these TIBs will put all their efforts to make the celebration a grand success. Our Tourist Information Bureaus (outside Gujarat) will also celebrate World Tourism Day on the same spirit.

The theme of this year’s World Tourism Day, “Tourism – linking cultures”, highlights the powerful role of tourism in building international understanding and mutual respect. With millions of people travelling the world each year, never before have so many people been to so many places, nor been so exposed to other cultures. This interaction between individuals and communities, and their diverse cultures, leads to tolerance, respect and mutual understanding - the building blocks for a more peaceful world.

The Gujarat Tourism is taking good initiative to attract more and more tourists in the State by event based tourism. The Gujarat Tourism is organizing Tarnetar Fair, Navratri festival, Rann Utsav and International Kite festival every year as mega event. Rann Utsav 2010 was celebrated for 30 days instead of 3 days which attracted 29481 tourists including 8 foreign dignitaries from 19/12/2010 to 18/01/2011. Internatitional Kite Festival was organized from 9/01/2011 to 14/01/2011 at Sabarmati river front Ahmedabad wherein 88 kitists from 32 countries and 105 kitists from other States including Gujarat have taken part. The kitists were taken to Dhordo in Kutch on 12/1/2011 and Kutch Mandvi on 13/1/2011 to exhibit their kites in different colour and shapes. 

Amitabh Bachchan -Brand Ambassador of Gujarat Tourism campaigned: “Khusboo Gujarat Ki”  and thereby destinations promoted were Kutch, Dholavira, Somnath, Sasan Gir, Dwarka, Porbandar, Sabarmati Ashram and Lothal. For 2011-12- proposed to extend the campaign and cover more destinations- Saputara, Ambaji ,Navratri, International Kite Festival and Rann Utsav. Also 5 destinations selected for Sound and light shows with the voiceover of Shri Amitabh Bacchan.

Gujarat Tourism has started developing Heritage and Cultural Tourism sites.  A Sufi Tourism circuit, “Mahapoaripath” was planned along the lines of Jain and Buddhist tourist circuits.  In addition, it also took upon itself to renovate and many infrastructure changes to the temple town of Dwarka.  This includes setting up a dormitory, a paved way, renovation of temples, parks and fountains and    development of the Gopi Talav Lake.

There are immense opportunities for Development of Beach Tourism. For the first time with the proper initiative 10 beaches have been identified for promotion of beach tourism.  Preparation of master plan for Beach Tourism has been initiated.  Once the master plan is ready, large investment will be expected in the State.

The web site of TCGL www.gujarattourism.com has been totally revamped and made tourist friendly and interactive.

Promoting and developing tourism with a view to contributing to economic development, international understanding, peace, prosperity, and universal respect for human rights and fundamental freedoms for all is at the heart of Tourism Corporation of Gujarat Limited’s mandate. Every people and every place possess a unique culture, experiencing different ways of life, discovering new food and customs and visiting cultural sites have become leading motivations for travel, and as a result, a crucial source of revenue and job creation, particularly for developing countries. 

Ultimately, tourism is an economic sector based on human interaction, exchange and dialogue. WTD 2011 is a call to all those involved in tourism to act in a way that is conscious and respectful of culture, which promotes intercultural dialogue and ensures that local communities fully participate in, and benefit from, the development opportunities of tourism.  

Sources: Gujarat Information Bureau 

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